FASHION LANDSCAPE
A BLEND OF INNOVATION, SUSTAINABILITY AND CREATIVITY IS WHAT WILL DISTINGUISH THE ERA.
We are on the cusp of a revolutionary transformation, a cultural shift towards individualism and diversity
that will redefine our relationship with fashion, art and design. Sustainable and smart fabrics are becoming
more mainstream, and offer greener alternative to traditional fabrics. Cultural and artistic expression will
be amplified and we at WCFW are so excited to see more collections by artists and collaborations between designers.
We provide a stage for creatives to tell their unique stories and we are always looking for new ways to collaborate
and support their efforts. WCFW staff and volunteers are artists from a variety of cultures and disciplines that celebrate
life and individuality. We all grow and share knowledge from this collaborative event.
2026 will bring more shifts towards environmental friendly and ethical practices as core principles .
Bespoke design empowers consumers to express their individuality. Fashion has always been a
canvas for artistic and cultural expression of time and history however now this is amplified globally.
WCFW our mission has always been to provide a stage to reach new cliental and help creators flourish.
Our next week of shows ART IN MOTION will take place in Churchill Square in the city of Edmonton on a very unique
stage in the city centre during the International Beer Festival. We believe this will bring the designers to
several communities that may not know how or where to find local or unique designer.
Our on site vendor and information tent will be open from 11am to 11pm daily June 4-9 2026. Our show are nightly 8pm June 4-9 2026 with two afternoon events at 3pm Sat. June 6 and Sunday June 7th.
ART IN MOTION
We believe Fashion, Art and Design have the power to spark change. We come together to support our community,
champion sustainability, and nurture creativity. In challenging times, we chose to move forward with intention,
redirecting our time, money and energy towards a more compassionate future. Join us in opening hearts and minds,
one thread, one brushstroke, one design at a time.
Photos: Ferd Issac, Ernest, Carol Chan For many seasons now part of WFCW are the competitions. Sure it’s all about the fashion shows, but what separates WCFW from other Fashion Weeks around the world is the support it gives all its participants. It is an in house incubator that helps the growth and success of […]
Top Photo: Grace by Lisa Marie | Photo: Kelly Rosborough On Tuesday night fashion enthusiasts from all ends of Edmonton came to feast their pretty little eyes on the Spring/Summer 2014 collections at Western Canada Fashion Week. The night kicked off with the soulful and joyous sounds of the young and seriously talented Sean Sonego. […]
Top Photo: Celebrity Showcase | Photo: Donna Lewis Day three of WCFW featured our celebrity showcase as well as tons of other design talent. Tonight was a collaboration of designs from children’s wear to sophisticated adult fashions mixed with a little bit of rock and roll and sexy swimwear. We saw a great presentation of […]
Top Photo: Skeletor Designs | Photo: Kelly Rosborough We were thrilled to see a packed house for our emerging designer night this season, we’re happy to see the community coming together to support and celebrate our young designers! This season our competitors came from as far as Ontario, and the designs were amazing, our judges […]
PHABRIK Magazine was launched with the mission to support and provide exposure for talent at all levels, to discover the new and exciting, to see the unseen, and to bring experiences from all over the globe to our discerning readers. We are a fresh and independent publication that explores art, fashion, design, and architecture. This […]
We were thrilled to team up with the gentlemen at The Helm to showcase some great transitional looks for men! While September is a beautiful month, it can be a bit tricky deciding what to wear with all of the beautiful autumn styles in store and high temperatures outside. (Plus, we think any of these […]
The first annual Fashion Brands event at Bavaria BMW was an amazing success! It was great to get so many stylish people together to celebrate some of the best fashion in Edmonton and support an amazing cause! With such a lovely and intimate space, the clothing was able to take center stage, natural light streaming […]
We’re so excited to be celebrating the launch of The Fashion Institute in Calgary this weekend! Come join us at this free event to celebrate and enjoy some amazing fashion!
