DESIGNER REGISTRATION FORM – EDMONTON

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DESIGNER SHOWCASE INFORMATION

Western Canada Fashion Week provides everything a designer needs for a successful runway show. To ensure the highest caliber presentation, please review the information below.

Duration: Each designer is given 10 to 15 minutes of runway time, which corresponds to 8 to 20 outfits.

Fees: Designer: $500+GST (value of $3000); Designer Brand (example- Diesel Jeans): $1000+GST (value of $4000)

Sample Sale / Vendor Opportunities: Designers can participate as a vendor at no charge.
You may bring samples and or stock any time between 4–5 p.m. during WCFW to the lobby area where you be given a table and chairs and you can set up. Please contact us for more details and to confirm your participation in the vendor area.

Model/Go-sees: New Rules: (2 different methods of providing models)

1.Models are selected from Go-sees by designers and or WCFW (WCFW Booker has a few of $10.00 per model paid to them directly) and those Go-see models come from agencies and as well as freelance models (Go-see models have a transportation fee of $20.00 each paid directly to models) If you are requesting any models to be in your show they must go to a Go-see. Dates will be on our Instagram and Facebook.

2.If you would like to hire a modelling agency then you may call them direct to make arrangements for booking, payments or sponsorship. Model release form and agency information must be sent to models@wcfw.ca

Sponsorships: You may find your own sponsors to help cover the production of your WCFW show. WCFW will assist you with a sponsorship package and provide your sponsor(s) with WCFW sponsorship recognition on website .

Marketing: WCFW marketing reaches clients, buyers and media however a designer needs to promote their business to contacts, buyers, media and promote your show on social media or hire a PR Firm. Promotion of specific shows is not the responsibility of WCFW.

Venue during Fashion Week: ATB Financial Arts Barns, 10330 – 84 avenue, Edmonton

Fashion Show: Must be done in advance (Preparation)

Audio/Visual: Absolutely must turn in, a week in advance, videos (MP4 format), slides (JPG format). Screens are in the ratio of 1024 pixels high by 768 pixels wide. You may use main screen only or also side screens, this means you can use one image on main screen and second image on side screens if desired. Music must be mixed and be longer than the anticipated length of the show. Please bring copies of your Music and visuals on USB key day of your show.

Makeup + Hair: Visuals and storyboards of makeup and hair must be submitted prior to makeup@wcfw.ca Kit fee of $50.00 must be paid to head of you makeup and hair team paid directly to them.

Photographs: WCFW has a team of professional photographers who capture photos of every model for every show. WCFW runway photos that are used for print must credit both the photographer and WCFW. All proof images are made available in digital format to designers and models after WCFW at no charge. High res digital images and prints can be obtained after the conclusion of WCFW for a fee. If you have your own photographer you must contact ernest@wcfw.ca to book space in photographers pit.

Arrival Time- Evening show: Bring your garments to the ATB Arts Barns at 4:00 p.m. the day of your show, as the venue will not be open prior to that time.

Staging Area + Dressing Room: You are responsible for your models. Provide snacks and drinks for your models. No alcohol is permitted backstage. Please keep the area clean, bagging all garbage, and double-checking to ensure nothing is left behind as WCFW is not responsible for lost or stolen items.

Rehearsals: Rehearsal time is available for all designers at 6 p.m. in Westbury Theatre. This is not dress rehearsals.

Designer registration all other WCFW inquiries: Sandra Sing Fernandes, Director – Email: sandra@wcfw.ca

If the model is under the age of eighteen (18) years, consent must be signed by a parent or guardian:

Designer Model Release Form